Strategic idea is the secret ingredient to success.

Have you ever picked up a company "strategy book" expecting to find an inspiring vision about how the company aims to win, but mostly found incremental development targets based on endless analysis on past performance? We know we have.

Many companies are missing the very core of strategy: the differentiating idea. Oftentimes top leadership in companies lack the culture and way of working that are required for the creative process that strategy work really is. Equally often there are more reasons to defend the status quo than really challenge it.

We help our customers in creating strategic ideas that really make a difference. We bring the process, ideas, thinking and tools to change the way our customer do strategy work and as a result change their game.